Introduction:
June is known as Pride Month where the LGBTQ+ community celebrates love‚ diversity‚ and acceptance. It is a time where corporations join in the festivity and show their support towards the LGBTQ+ community. As Pride Month approaches‚ companies tend to alter their logos‚ offer rainbow-themed merchandise and services‚ and sponsor LGBTQ+ related events. In a recent video released by BlazeTV‚ it is argued that corporations’ participation in Pride Month is not so much about supporting the community but rather a marketing tactic to boost their image. In this article‚ we will discuss the real reason behind companies’ participation in Pride Month.
Pride Marketing:
Companies’ participation in Pride Month and offering merchandise such as rainbow flavor chips is not surprising as they are exploiting Pride Month to obtain profit. The speaker in the BlazeTV video highlights that companies only work to appeal to the LGBTQ+ community when there is a chance for monetary profit. They cite examples of how companies will use products made from Chinese and slave labor and how those practices go against their corporate values.
Diminishing Social Credit Scores:
Social Credit Scores denote a company or individual’s standing in terms of social welfare in China. Social Credit Scores are largely influenced by human rights violations and environmental impact. Major corporations aiming to penetrate the Chinese market should take care to maintain their Social Credit Score as it plays a crucial role when doing business in China. Companies often take measures to improve their image and show that they support social justice‚ diversity‚ and inclusion.
Joke about Sexual Orientation:
The speaker in the BlazeTV video jokes that it would be easier to be gay to gain benefits that come with the Pride Month celebration from corporations. Although the comment is meant to be humorous‚ it does raise an important question about how companies view and treat marginalized groups and their struggles.
Conclusion:
The corporate world’s participation in Pride Month is more often than not about monetary gain than supporting the LGBTQ+ community. Companies use marketing strategies such as sponsorships‚ altered logos‚ and rainbow-themed merchandise to appeal to the LGBTQ+ community‚ but they also use it as an opportunity to improve their Social Credit Scores in China. It is important for companies to practice what they preach‚ and not engage in practices that go against their corporate values. In conclusion‚ while Pride Month is celebrated worldwide‚ it is crucial to question the motives of corporations as they participate in the celebrations.
Additional Information:
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