Army TikTok Propaganda: Attracting Generation Z

Introduction

In today’s digital age, the military is facing a new challenge – attracting individuals from Generation Z. With the Army struggling to recruit young people, it has turned to social media platforms like TikTok to catch the attention of potential recruits. The Army’s latest strategy involves creating TikTok-style videos that showcase daily hair and makeup routines while discussing updated grooming standards. However, despite their efforts, these videos are not receiving the desired attention. With only 800 views on a recent video posted on the go Army’s YouTube channel, it is clear that the Army is facing a significant recruiting hurdle.

The Changing Face of Recruitment

1. The military’s difficulty in attracting individuals from Generation Z
2. The Army’s adoption of TikTok-style videos as a recruitment tool
3. The focus on showcasing daily hair and makeup routines and discussing grooming standards

The Lack of Attention

1. The disappointing view count of only 800 on a recent YouTube video
2. The disconnect between the Army’s efforts and the response from potential recruits
3. The need for an effective strategy to engage Generation Z

Challenges for Generation Z

1. Reluctance to join the military due to reasons such as involvement in wars and lack of benefits
2. Gen Z’s perception of Washington politicians and defense contractors prioritizing profit over the well-being of service members
3. Instances of service members being shamed for their race, gender, and sexual orientation

The Way Forward

1. Improving pay and overall support for military members to incentivize Gen Z to join
2. Creating a supportive and inclusive environment within the military to address concerns about discrimination
3. Developing a comprehensive recruitment strategy that incorporates social media and other effective platforms

In conclusion, the Army’s attempt to attract Generation Z through TikTok-style videos showcasing daily hair and makeup routines and updated grooming standards has not yielded the desired results. With low view counts and various challenges faced by Gen Z, it is clear that a more comprehensive approach is required. By addressing concerns related to involvement in wars, lack of benefits, and discrimination, the military can create an environment that appeals to Generation Z. With improved pay and overall support, the military can regain the interest of potential recruits from this vital demographic. It is crucial for the military to adapt and evolve its recruitment strategies to effectively engage Generation Z and secure a strong future for our armed forces.